A Call to Action (CTA) is a short instruction telling people what to do and what to expect when they scan your code. Simply placing a QR code isn't enough; you need to give people a reason to scan it! A good CTA dramatically increases scan rates.

Examples:

• "Scan to Download Our Menu"
• "Scan for a 20% Discount!"
• "Follow Us on Instagram"
• "Watch the Video Tour"