This is a great question about managing your dashboard.

• Archiving a link removes it from your main "Links" list and moves it to the "Archived Links" section. The link continues to work, and all its valuable click statistics are saved. This is the best option for cleaning up your dashboard after a campaign is over.
• Deleting a link permanently removes it and all its associated data from our system. The link will stop working immediately and cannot be recovered. We recommend archiving unless you are certain you will never need the link or its data again.